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CAMPAIGNS

Cold email paced like a person.

Sends are spread across the window with random gaps, mailboxes on one domain take turns, a mailbox's first send of the day waits its own minutes, and the right provider is matched to the recipient's when it can be. Up to five variants per step, with branches on opens, clicks and replies.

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  • Four kinds of pacing on every send
  • Variants A to E, with an optional auto-optimiser
  • Rules that pause a campaign before harm
Four kinds of pacing on every send
Screenshot of the Campaigns screen in Fullturn.
Screenshot of the Fullturn app: a campaign with its mailboxes, their daily caps and the governor readout.

Pacing

Every send is paced four ways: the gap between a mailbox's sends, spacing between mailboxes on one domain, a first-send delay each day, and pauses within a sweep.

Mailbox gap with random variationSame-domain mailboxes take turnsA first-send delay each day
Screenshot of the Fullturn app: a campaign send row.

Variants and branches

Each step can carry up to five variants, A to E. An optional auto-optimiser pauses the worst. Branches follow opens, clicks and reply labels, with wait-until or within-days.

Up to five variants per stepOptional auto-optimiserBranches on opens, clicks and reply labels

Deliverability rules

Rules pause a campaign or rest a mailbox before harm is done, and a campaign test goes to real inboxes with a report before you go live.

Pause on bounce or complaint ratesTest sends with a reportUnsubscribe applied to every campaign

Everything in Campaigns

  • Every address verified before it is written to; anything in doubt is held, never sent

  • Four kinds of pacing on every send: mailbox gap, same-domain spacing, first-send delay, in-sweep pauses

  • Provider matching: a mailbox is matched to recipients on the same provider, when it can

  • Up to five variants per step; an optional auto-optimiser that pauses the worst

  • Branches on opens, clicks and reply labels, with wait-until or within-days

  • Mailboxes join a campaign by tag; send windows, caps and a weekend setting

  • Campaign test sends to real inboxes with a report before you go live

  • Templates and a gallery; unsubscribe and do-not-contact applied to every campaign

What it will not do

  • Will notEmail an address it has not verified.

What changes

The Fullturn effect

Screenshot of the Fullturn app: Google Search Console, six months: 600 clicks, 116k impressions, average position 46.8.
On Fullturn since July 2026116k
Search impressions in six months, 600 clicks, average position 46.8Google Search Console, 25 Apr to 24 Oct 2026
Screenshot of the Fullturn app: the articles board, 243 live, 7 in progress, 18 needing a person.
On Fullturn since July 2026243
Articles live on the firm's site, 7 in progress, 18 waiting for a personThe firm's Fullturn workspace, 26 Oct 2026

A UAE business-setup firm, on Fullturn since July 2026. Real figures from its Search Console and its workspace; the firm is not named at its request.

Questions

How are sends paced?

Four ways on every send: a mailbox gap, spacing between mailboxes on one domain, a first-send delay each day, and pauses within a sweep.

What if an address is in doubt?

It is held, never sent. Every address is verified before it is written to.

Can I try a campaign before it goes live?

Yes. A test send goes to real inboxes and comes back with a report.

Start this week.

Create your account, connect a mailbox, and the first article is drafted today.

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