Fullturn vs Smartlead.
The source and date of every Smartlead fact sit beside it.
The short answer
Smartlead. A cold-email platform with unlimited mailboxes on every plan, a master inbox, a verified lead database and white-label options for agencies.source · checked
Fullturn. One loop from search to revenue. For this comparison: warm-up, campaigns, inbox, audience.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Base | $39 a month, or $32 a month billed yearly | 2,000 contacts, 6,000 emails a month, 2,000 verified prospect emails a month and unlimited mailboxessource · checked |
| Pro | $94 a month, or $78 a month billed yearly | 30,000 contacts, 90,000 emails a month, 30,000 verified prospect emails; client workspaces can be addedsource · checked |
| Unlimited Smart | $174 a month, or $144 a month billed yearly | 150,000 emails a month and 50,000 verified prospect emails; the contacts limit is not statedsource · checked |
| Unlimited Prime | $379 a month, or $315 a month billed yearly | 500,000 emails a month, 170,000 verified prospect emails, 3 client workspaces and 3 SmartServerssource · checked |
Trial. A free trial with no card, length not stated, and 50% off the first month on any plan.source · checked
| Package | Price | Includes |
|---|---|---|
| Founding Launch | $29.99 a month (later list price $99) | 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month, 1 seat |
| Founding Team | $99 a month (later list price $249) | 40 articles a month, 2 sites, 20 mailboxes, 30,000 sends a month, 5 seats |
| Founding Scale | $249 a month (later list price $599) | 80 articles a month, 4 sites, 60 mailboxes, 80,000 sends a month, 10 seats |
Features
| Feature | Smartlead | Fullturn |
|---|---|---|
| AI-written articles | Not statedNo SEO content described on the pages read.source · checked | YesArticles written to a plan, in English, with translations that keep the original's sources, scored for SEO and for answer engines (GEO) before publishing |
| Lead database | YesSmartProspect, verified across three sources; its size is not stated.source · checked | NoNo lead database is included. Contacts from your articles, your imports and the LinkedIn extension |
| Email verification | PartlyVerified prospect emails come with plans; verification credits are sold separately.source · checked | YesEvery address verified before it is written to; anything in doubt is held, never sent |
| Cold email sending | YesSending is the core of the product.source · checked | YesFour kinds of pacing on every send: mailbox gap, same-domain spacing, first-send delay, in-sweep pauses |
| Mailbox warm-up | YesPrivate-network warm-up described as unlimited.source · checked | YesA shared warm-up network across firms with real conversations, not a mailbox talking to itself |
| Reply inbox | YesA master inbox across campaigns.source · checked | YesEvery reply classified; your own labels, up to ten, each with an action: stop, task, notify, move stage, continue |
| CRM | PartlyCRM sync and integrations (HubSpot, Salesforce, Pipedrive); no native CRM described.source · checked | PartlyICP settings, companies, pipeline stages, CRM sync (HubSpot and Pipedrive in beta), webhooks and API keys |
Why people pick Smartlead
- Unlimited mailboxes with no per-mailbox fee on any plan.source · checked
- A master inbox that sorts replies by intent across campaigns and clients, with CRM sync.source · checked
- Agency features: client workspaces, white label, an API and webhooks, and 170 MCP actions.source · checked
- AI agents for lead research, copy and reply handling.source · checked
Where it gives way to Fullturn
- Placement testing, dedicated servers, mailboxes and email verification are separate paid items.source · checked
- Contact limits are capped on Base and Pro, and not stated on higher plans.source · checked
- The pages read do not mention SEO content or publishing.source · checked
Why we would still pick Fullturn
- Fullturn starts before the first email: articles bring in the people to write to, and revenue is traced back to the keyword.
- Every address is verified before it is written to, and anything in doubt is held, never sent.
- Warm-up runs through a shared network of real conversations, and a mailbox's daily cap rises only while bounces and complaints stay low.
Who should pick which
Pick Smartlead if
Pick Fullturn if
- You want the leads to come from your own articles and see which keyword paid.
- You want sending held back whenever an address is in doubt, and replies handled by labels you set.
Questions
How does Smartlead pricing compare with Fullturn?
Smartlead: From $39 a month ($32 a month billed yearly) for 2,000 contacts and 6,000 emails; the plan cards and FAQ are used, as the comparison table at the top of the page shows $59 for every plan. Fullturn: Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month. Smartlead's price was read on 30 Oct 2026; check its page before you buy.
Who should pick Smartlead?
You run an agency or many mailboxes and want per-client workspaces and white label. You want unlimited mailboxes with no per-mailbox fee. You want AI agents to help with lead research and replies.
Who should pick Fullturn instead of Smartlead?
You want the leads to come from your own articles and see which keyword paid. You want sending held back whenever an address is in doubt, and replies handled by labels you set.
Start this week.
Create your account, connect a mailbox, and the first article is drafted today.