Cold email platforms send sequences from your own mailboxes, warm them up and sort the replies. They differ in volume, in how they protect deliverability and in what happens before and after the send.
Written by Fullturn. Competitor facts are from each vendor's public pages, checked on 30 Oct 2026; tell us at support@getfullturn.com if anything is out of date.
Fullturn is listed as the baseline because we wrote this page: it starts the loop earlier, with articles that bring in leads, and ties revenue back to the keyword. Each tool below says where it is the better pick.
Fullturn covers this category through Warm-up, Campaigns, Inbox, Audience, and 44 integrations connect the rest.
Warm-up: A shared network that readies mailboxes before they send.
Campaigns: Cold email paced like a person, with variants and branches.
Inbox: Every reply read, labelled and turned into the next step.
Audience: The people worth writing to, verified before anything is sent.
What it costs
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Founding Team: $99 a month (later list price $249); 40 articles a month, 2 sites, 20 mailboxes, 30,000 sends a month
Founding Scale: $249 a month (later list price $599); 80 articles a month, 4 sites, 60 mailboxes, 80,000 sends a month
Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time. Fullturn is opening to 50 founding teams through the Founding 50 list, and public sign-up is not open. The founding price is locked for life for those who join; the list price applies afterwards.
The tools, compared
1. Instantly
A cold-email platform with unlimited sending accounts and warm-up, a lead database and an AI reply agent, sold as separate outreach and lead-credit plans plus bundles.source · checked
Instantly pricing
Outreach from $47 a month ($37.60 a month billed yearly) for 5,000 emails and 1,000 contactssource · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
Unlimited sending accounts and warm-up on every outreach plan.source · checked
A lead database with waterfall email enrichment, sold alongside sending.source · checked
Bundles put outreach, lead credits, an AI reply agent and Unibox in one price.source · checked
Dedicated server and IP blocks at higher volumes.source · checked
Where it gives way to Fullturn
Outreach and lead credits are separate subscriptions, or a bundle, with separate limits.source · checked
The pricing page has no standalone CRM plan; CRM export is included in the lead tiers.source · checked
The pages read do not mention SEO content or article publishing.source · checked
Contact and email caps rise by tier, not by usage.source · checked
Why we would still pick Fullturn
It starts the loop earlier: articles that bring in leads, outreach to the right people, replies sorted and revenue traced back to the keyword.
Every address is verified first, and anything in doubt is held, never sent.
Fullturn never replies for you; replies go into your own labels, each with an action you choose.
A cold-email platform with unlimited mailboxes on every plan, a master inbox, a verified lead database and white-label options for agencies.source · checked
Smartlead pricing
From $39 a month ($32 a month billed yearly) for 2,000 contacts and 6,000 emails; the plan cards and FAQ are used, as the comparison table at the top of the page shows $59 for every plansource · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
Unlimited mailboxes with no per-mailbox fee on any plan.source · checked
A master inbox that sorts replies by intent across campaigns and clients, with CRM sync.source · checked
Agency features: client workspaces, white label, an API and webhooks, and 170 MCP actions.source · checked
AI agents for lead research, copy and reply handling.source · checked
Where it gives way to Fullturn
Placement testing, dedicated servers, mailboxes and email verification are separate paid items.source · checked
Contact limits are capped on Base and Pro, and not stated on higher plans.source · checked
The pages read do not mention SEO content or publishing.source · checked
Why we would still pick Fullturn
Fullturn starts before the first email: articles bring in the people to write to, and revenue is traced back to the keyword.
Every address is verified before it is written to, and anything in doubt is held, never sent.
Warm-up runs through a shared network of real conversations, and a mailbox's daily cap rises only while bounces and complaints stay low.
A multichannel sales-engagement platform: email, LinkedIn, calls, SMS and WhatsApp from one workflow, with built-in warm-up and a lead database.source · checked
lemlist pricing
From $55 a month billed yearly ($69 monthly) for the Email plan with up to 50,000 emails; the vendor says pricing is based on the number of userssource · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
Email, LinkedIn, calls, SMS and WhatsApp in one sequence, with warm-up included.source · checked
A large lead database plus enrichment and intent-signal agents.source · checked
500+ integrations, including HubSpot, Salesforce, Pipedrive and Attio, plus an API and MCP.source · checked
Where it gives way to Fullturn
The FAQ says pricing is based on user count, so cost rises with team size.source · checked
The cheaper Email plan has no LinkedIn, SMS or WhatsApp.source · checked
Lead enrichment and buying-intent signals are paid add-ons.source · checked
The pages read do not mention SEO content or publishing.source · checked
Why we would still pick Fullturn
Fullturn starts earlier, with articles that bring in the people to write to, and ends later, with revenue credited back to the keyword.
Its LinkedIn extension extracts profiles and search results only when you press a button, and never browses, messages or invites on its own.
Every address is verified first and anything in doubt is held, never sent.
Cold email with a LinkedIn add-on, free warm-up and a lead finder, described as scaling outbound without scaling workload.source · checked
Woodpecker pricing
Priced by prospects contacted, not by seat; the only figure read is $35 a month per 500 contacted prospects, from a vendor blog post and not the pricing page (unverified: the pricing page shows no numbers to a page reader)source · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
Free warm-up, a deliverability monitor, adaptive sending and a domain audit on every plan.source · checked
Unlimited mailboxes and team members, with prices tied to prospects contacted rather than seats.source · checked
Cold email and LinkedIn in one multichannel sequence, with a lead finder.source · checked
An API, webhooks, an MCP server and a CLI.source · checked
Where it gives way to Fullturn
LinkedIn automation, extra lead-finder credits, the agency panel and extra warm-ups are paid add-ons.source · checked
No native CRM is described; CRM links are by integration (HubSpot, Pipedrive).source · checked
The pages read do not mention SEO content or publishing.source · checked
Why we would still pick Fullturn
Fullturn starts earlier, with articles that bring in the people to write to, and ends later, with revenue credited back to the keyword.
Its LinkedIn extension extracts profiles and search results only on a button press, and never browses, messages or invites on its own.
Its prices are public and fixed per package, not set by how many prospects you contact.
An all-in-one cold outreach platform that combines AI, human workflows and its own infrastructure, with unlimited mailboxes and LinkedIn senders.source · checked
Salesforge pricing
Pro from $40 a month for 5,000 emails and 1,000 active contacts, Growth $80 a month for 50,000 emails (the page labels it both monthly and annual billing; unverified which)source · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
Unlimited mailboxes on both plans, and unlimited LinkedIn senders on Growth.source · checked
Free, unlimited warm-up through its own tool, Warmforge.source · checked
Conditional multichannel sequences (email and LinkedIn) from a single dashboard.source · checked
An AI sales-rep agent, Agent Frank, that handles prospecting through to booking meetings.source · checked
A lead finder on a 500M+ verified B2B lead search, plus an email finder.source · checked
Where it gives way to Fullturn
A/B testing, the API, MCP and CLI, and priority support are listed for Growth only.source · checked
Pro covers 1 user and 1 LinkedIn sender.source · checked
The AI agent is a separate plan from $499 a month.source · checked
The pricing page shows no annual prices, and its billing labels are inconsistent.source · checked
Why we would still pick Fullturn
Fullturn starts earlier, with articles that bring in the people to write to, and ends later, with revenue credited back to the keyword.
Every address is verified before it is written to, and anything in doubt is held, never sent.
Fullturn never replies for you; replies go into your own labels, each with an action you choose.
A contact database with sequences, a dialer, enrichment and AI agents, presented as one go-to-market system of data, intelligence and execution.source · checked
Apollo pricing
A free plan, then Basic from $49 a month (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read)source · checked
Fullturn pricing
Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
Why people pick it
A large contact database: about 240M contacts and 30M companies.source · checked
A free plan to start, with paid tiers that add unlimited sequences.source · checked
Waterfall enrichment, a parallel dialer and 200+ integrations.source · checked
Domain warming, inbox rotation and reputation monitoring are mentioned in its deliverability section.source · checked
Where it gives way to Fullturn
Usage is metered in credits that expire each cycle, with per-plan credit caps.source · checked
Priced per user, with a 3-user minimum on Organization.source · checked
The homepage does not mention SEO content or publishing.source · checked
Warm-up is mentioned only in passing; its depth was not read.source · checked
Why we would still pick Fullturn
Fullturn includes no lead database. It builds the list from your own articles, your imports and the LinkedIn extension, verifies each address first and holds anything in doubt.
It adds the part before the list, articles that bring people to you, and the part after it, revenue credited back to the keyword.
Warm-up runs through a shared network of real conversations, not a single mailbox talking to itself.
Not always. Some platforms include a large lead database; others expect you to bring contacts from your own articles, imports or tools. Check what the vendor includes in the plan you would buy.
Are these prices current?
Each price carries the page it was read from and the day it was read. Vendors change prices, so check the vendor's page before you buy.
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