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Lead database and email finder tools, compared

These tools sell access to contacts: a searchable database of people and companies, with enrichment and an email finder, usually metered in credits. Most also send sequences, so the line between a database and a cold email tool is thin.

Written by Fullturn. Competitor facts are from each vendor's public pages, checked on 30 Oct 2026; tell us at support@getfullturn.com if anything is out of date.

Fullturn is listed as the baseline because we wrote this page, and it is the odd one out: it includes no lead database. Its contacts come from your own articles, your imports and a LinkedIn extension that extracts only when you press a button, and each address is verified before anything is sent. Each tool below says where a database is the better pick.

All comparisons

Fullturn, the baseline

Fullturn covers this category through Audience, Campaigns, and 44 integrations connect the rest.

  • Audience: The people worth writing to, verified before anything is sent.
  • Campaigns: Cold email paced like a person, with variants and branches.

What it costs

  • Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month
  • Founding Team: $99 a month (later list price $249); 40 articles a month, 2 sites, 20 mailboxes, 30,000 sends a month
  • Founding Scale: $249 a month (later list price $599); 80 articles a month, 4 sites, 60 mailboxes, 80,000 sends a month

Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time. Fullturn is opening to 50 founding teams through the Founding 50 list, and public sign-up is not open. The founding price is locked for life for those who join; the list price applies afterwards.

The tools, compared

1. Instantly

A cold-email platform with unlimited sending accounts and warm-up, a lead database and an AI reply agent, sold as separate outreach and lead-credit plans plus bundles.source · checked

Instantly pricing

Outreach from $47 a month ($37.60 a month billed yearly) for 5,000 emails and 1,000 contactssource · checked

Fullturn pricing

Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month

Why people pick it

  • Unlimited sending accounts and warm-up on every outreach plan.source · checked
  • A lead database with waterfall email enrichment, sold alongside sending.source · checked
  • Bundles put outreach, lead credits, an AI reply agent and Unibox in one price.source · checked
  • Dedicated server and IP blocks at higher volumes.source · checked

Where it gives way to Fullturn

  • Outreach and lead credits are separate subscriptions, or a bundle, with separate limits.source · checked
  • The pricing page has no standalone CRM plan; CRM export is included in the lead tiers.source · checked
  • The pages read do not mention SEO content or article publishing.source · checked
  • Contact and email caps rise by tier, not by usage.source · checked

Why we would still pick Fullturn

  • It starts the loop earlier: articles that bring in leads, outreach to the right people, replies sorted and revenue traced back to the keyword.
  • Every address is verified first, and anything in doubt is held, never sent.
  • Fullturn never replies for you; replies go into your own labels, each with an action you choose.
Read the full comparison →

2. Apollo

A contact database with sequences, a dialer, enrichment and AI agents, presented as one go-to-market system of data, intelligence and execution.source · checked

Apollo pricing

A free plan, then Basic from $49 a month (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read)source · checked

Fullturn pricing

Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month

Why people pick it

  • A large contact database: about 240M contacts and 30M companies.source · checked
  • A free plan to start, with paid tiers that add unlimited sequences.source · checked
  • Waterfall enrichment, a parallel dialer and 200+ integrations.source · checked
  • Domain warming, inbox rotation and reputation monitoring are mentioned in its deliverability section.source · checked

Where it gives way to Fullturn

  • Usage is metered in credits that expire each cycle, with per-plan credit caps.source · checked
  • Priced per user, with a 3-user minimum on Organization.source · checked
  • The homepage does not mention SEO content or publishing.source · checked
  • Warm-up is mentioned only in passing; its depth was not read.source · checked

Why we would still pick Fullturn

  • Fullturn includes no lead database. It builds the list from your own articles, your imports and the LinkedIn extension, verifies each address first and holds anything in doubt.
  • It adds the part before the list, articles that bring people to you, and the part after it, revenue credited back to the keyword.
  • Warm-up runs through a shared network of real conversations, not a single mailbox talking to itself.
Read the full comparison →

Questions

Do I need a lead database?

If you need to find people you have never been in touch with, a database is the fastest start. If your leads can come from your own content, your customers and lists you already hold, you may not need one.

Does Fullturn include a lead database?

No. It finds and verifies emails for contacts you bring or extract, and it holds any address it cannot confirm instead of sending to it.

Are these prices current?

Each price carries the page it was read from and the day it was read. Where a price came from a vendor's article rather than its pricing page, it says so. Check the vendor's page before you buy.

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