Fullturn vs Apollo.
The source and date of every Apollo fact sit beside it.
The short answer
Apollo. A contact database with sequences, a dialer, enrichment and AI agents, presented as one go-to-market system of data, intelligence and execution.source · checked
Fullturn. One loop from search to revenue. For this comparison: warm-up, campaigns, inbox, audience.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 900 credits a year, 2 sequences and basic filterssource · checked |
| Basic | $49 a month (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read) | 30,000 credits a year, unlimited sequences, CRM integrationssource · checked |
| Professional | $79 a month (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read) | 48,000 credits a year, a US dialer, 5 mailboxes, workflows and AI researchsource · checked |
| Organization | $119 a month with a 3-user minimum (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read) | 72,000 credits a year, an international dialer, 15 mailboxes, SSO and advanced securitysource · checked |
Trial. A trial gives credits and most features of the chosen plan; its length is not stated.source · checked
| Package | Price | Includes |
|---|---|---|
| Founding Launch | $29.99 a month (later list price $99) | 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month, 1 seat |
| Founding Team | $99 a month (later list price $249) | 40 articles a month, 2 sites, 20 mailboxes, 30,000 sends a month, 5 seats |
| Founding Scale | $249 a month (later list price $599) | 80 articles a month, 4 sites, 60 mailboxes, 80,000 sends a month, 10 seats |
Features
| Feature | Apollo | Fullturn |
|---|---|---|
| AI-written articles | Not statedNo SEO content described on the pages read.source · checked | YesArticles written to a plan, in English, with translations that keep the original's sources, scored for SEO and for answer engines (GEO) before publishing |
| Lead database | YesAbout 240M contacts and 30M companies.source · checked | NoNo lead database is included. Contacts from your articles, your imports and the LinkedIn extension |
| Email finding | YesEnrichment by waterfall, CRM, CSV and API.source · checked | YesEmail finding with verification first; no catch-all guesses |
| Cold email sending | YesSequences.source · checked | YesFour kinds of pacing on every send: mailbox gap, same-domain spacing, first-send delay, in-sweep pauses |
| Mailbox warm-up | PartlyDomain warming and inbox rotation are mentioned.source · checked | YesA shared warm-up network across firms with real conversations, not a mailbox talking to itself |
| CRM | PartlyCRM integrations; no native CRM described on the pages read.source · checked | PartlyICP settings, companies, pipeline stages, CRM sync (HubSpot and Pipedrive in beta), webhooks and API keys |
Why people pick Apollo
- A large contact database: about 240M contacts and 30M companies.source · checked
- A free plan to start, with paid tiers that add unlimited sequences.source · checked
- Waterfall enrichment, a parallel dialer and 200+ integrations.source · checked
- Domain warming, inbox rotation and reputation monitoring are mentioned in its deliverability section.source · checked
Where it gives way to Fullturn
- Usage is metered in credits that expire each cycle, with per-plan credit caps.source · checked
- Priced per user, with a 3-user minimum on Organization.source · checked
- The homepage does not mention SEO content or publishing.source · checked
- Warm-up is mentioned only in passing; its depth was not read.source · checked
Why we would still pick Fullturn
- Fullturn includes no lead database. It builds the list from your own articles, your imports and the LinkedIn extension, verifies each address first and holds anything in doubt.
- It adds the part before the list, articles that bring people to you, and the part after it, revenue credited back to the keyword.
- Warm-up runs through a shared network of real conversations, not a single mailbox talking to itself.
Who should pick which
Pick Apollo if
Pick Fullturn if
- You would rather earn the list from your own articles and imports than draw it from a database.
- You want search content, outreach and revenue tracking in one account.
Questions
How does Apollo pricing compare with Fullturn?
Apollo: A free plan, then Basic from $49 a month (per user, billed annually, from Apollo's own insights articles of July and September 2026; unverified on the pricing page, and monthly rates were not read). Fullturn: Founding Launch: $29.99 a month (later list price $99); 20 articles a month, 1 site, 5 mailboxes, 6,000 sends a month. Apollo's price was read on 30 Oct 2026; check its page before you buy.
Who should pick Apollo?
Your main need is a contact database with sequences and a dialer for a sales team. You want to start on a free plan. You want calling in the same tool as email.
Who should pick Fullturn instead of Apollo?
You would rather earn the list from your own articles and imports than draw it from a database. You want search content, outreach and revenue tracking in one account.
Start this week.
Create your account, connect a mailbox, and the first article is drafted today.