SEO and cold email in one platform: Fullturn vs a two-tool stack
By the Fullturn team · · 3 min read
Last checked
Most teams run one tool for content and another for outreach. On the Outrank, Instantly and Smartlead homepages we read, the content tool says nothing about outbound and the outreach tools say nothing about SEO content, so the two never see the same lead.
Fullturn puts both in one loop. This page compares the cost and the trade-offs, and says when two specialist tools are the better call.
What does a typical stack cost compared with Fullturn?
| Setup | Monthly | What you get | Source |
|---|---|---|---|
| Outrank + Smartlead Base | $99 + $39 = $138 | 30 articles; 6,000 emails; unlimited mailboxes | Outrank, Smartlead |
| Fullturn Founding Launch | $29.99 a month (later list price $99) | 20 articles, 6,000 sends, 5 mailboxes, 2,000 verifications, warm-up, replies, attribution | Fullturn pricing |
| Fullturn Founding Team | $99 a month (later list price $249) | 40 articles, 30,000 sends, 20 mailboxes, 2 sites, 5 seats | Fullturn pricing |
Founding prices are locked for life but limited to the first 50 teams. At list price the comparison is closer: $99 for Fullturn Launch against $138 for the stack, and the stack buys more articles (30 against 20) and unlimited mailboxes (against 5).
What does one loop give you?
- Keywords and topics grouped by intent, then articles fact-checked against official sources.
- Contacts from your articles, your imports and the LinkedIn extension, verified before sending.
- Warm-up, four kinds of pacing and reply labels.
- Each lead keeps its path, and revenue is credited back to the keyword that started it.
When should you stay with two tools?
Keep two specialist tools if you need any of these:
- A lead database. Fullturn includes none.
- More than 60 mailboxes, or more than 80,000 sends a month.
- Many CMS destinations proven live. At Fullturn only WordPress is native with a live publish on record; the others are beta.
- Google OAuth for mailboxes. Fullturn connects Gmail and Google Workspace with an app password.
- LinkedIn automation. lemlist lists it on its Multichannel plan (source); Fullturn's extension only extracts on a button press.
Fullturn is opening to 50 founding teams through the Founding 50 list, and public sign-up is not open. The founding price is locked for life for those who join; the list price applies afterwards.
Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time.
Related guides
To see each half of the loop, read how to set up your first SEO site and autopilot, how to launch your first cold email campaign and how to read cold email replies and labels. Also see Fullturn vs Outrank.
FAQ
- Does one tool mean worse results?
- Not necessarily, but specialist tools go deeper on volume and databases.
- Is Fullturn live on every CMS?
- No. WordPress is native with a live publish on record. Ghost, Shopify, Webflow, Wix, Notion, HubSpot CMS, Joomla, Drupal, Git static sites and Odoo are native, beta.
- How does revenue get credited to a keyword?
- When a lead becomes a client, revenue is credited back along its path (search, article, email), split the way you choose. Signed webhook notifications tie a deal back to the content and outreach that won it.
- What about a CRM?
- HubSpot and Pipedrive sync are in beta.
- Is the founding price permanent?
- It is locked for life for the teams that join, while the 50 founding places last. Access is through the Founding 50 list.