Smartlead alternative that also writes your blog
By the Fullturn team · · 3 min read
Last checked
Smartlead is a cold email sender built for agencies and high volume. Fullturn is a smaller platform for firms that want articles, outbound email and revenue tracking in one loop.
Below is how the two compare on price, mailboxes, Gmail, warm-up, inbox and attribution, with the places Smartlead is the stronger pick.
What is the short answer?
Smartlead is a strong sender for agencies and high volume, with Google OAuth and unlimited mailboxes. Fullturn is for teams that want search articles, outbound and revenue tracking in one loop and can work within its mailbox and send limits.
How do Smartlead and Fullturn compare?
| Smartlead | Fullturn | |
|---|---|---|
| Entry price | Base $39 a month (6,000 emails, 2,000 active leads); Pro $94 (90,000 emails) (source) | Founding Launch $29.99 a month (later list price $99) |
| Mailboxes | "Unlimited email accounts" on all plans (source) | 5 / 20 / 60 by package |
| Gmail connection | OAuth recommended; SMTP/IMAP with an app password also supported (source) | App password only; Fullturn does not use Google OAuth to connect a customer's mailbox |
| Warm-up | Peer-to-peer network, included on every plan (read as stated, source) | A shared network of real conversations; a mailbox's cap rises only on evidence, and a slipping mailbox is rested |
| Inbox | Master Inbox with auto-categorisation by intent (source) | Replies classified with your own labels (up to ten), each with an action |
| Agents | SmartAgents research leads, write, update CRM (source) | Fullturn never replies for you |
| Lead finder | SmartProspect (source) | No lead database is included |
| Agency features | White label ($29 a month per client workspace from Pro); API (source) | Seats 1 / 5 / 10; sites 1 / 2 / 4 |
| SEO content | None claimed on the homepage (source) | Core product: a 30-day plan and articles fact-checked against official sources |
| Attribution | Not mentioned on the homepage (source) | Keyword to article to lead to revenue, credited back along the path |
| Trial | Free trial, no card; length not stated (source) | $5 for 3 days, then the monthly price; cancel any time |
Where is Smartlead better?
- Google OAuth to connect Gmail and Google Workspace mailboxes, which Fullturn does not offer.
- Unlimited email accounts on every plan.
- A 500,000-email tier (Unlimited Prime).
- An API and white-label workspaces for agencies.
- A lead finder (SmartProspect) and SmartAgents. Fullturn includes no lead database and never replies for you.
Where is Fullturn better?
- SEO articles with claim-level fact-checking against official sources.
- Verified-only sending: anything in doubt is held, never sent.
- Four kinds of pacing on every send, with Gmail matched to Gmail and Outlook to Outlook when it can be.
- Revenue credited back to the keyword that started the lead.
Fullturn is opening to 50 founding teams through the Founding 50 list, and public sign-up is not open. The founding price is locked for life for those who join; the list price applies afterwards.
Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time.
Related guides
For the outbound half of Fullturn, read email warm-up and the warm-up network, how to launch your first cold email campaign and the Gmail app password guide. Also see the Instantly comparison and SEO and cold email in one platform.
FAQ
- Why does Fullturn use an app password for Gmail?
- Fullturn does not use Google OAuth to connect a customer's mailbox, so a Gmail or Google Workspace mailbox connects with an app password. Smartlead offers OAuth.
- Is Fullturn good for agencies?
- It has seats (1, 5 or 10) and sites (1, 2 or 4), but no white-label panel is claimed.
- Do I need to give up Smartlead's volume?
- Above Fullturn's tiers (up to 80,000 sends a month and 60 mailboxes on Scale), keep Smartlead.
- Does Fullturn write the blog?
- Yes. It writes to a 30-day plan and fact-checks each article against official sources.
- What does the trial cost?
- Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time.