Apollo alternative: Fullturn compared with Apollo
By the Fullturn team · · 3 min read
Last checked
Apollo is a sales platform built around a large contact database, with sequences, a dialer and enrichment. Fullturn includes no lead database. It builds the list from your own articles and imports, then warms mailboxes, sends and tracks revenue.
Below is how the two compare and who should pick which.
What is the short answer?
If your main need is a database of contacts to search, with calling in the same tool, Apollo is the stronger fit. If you would rather earn the list from your own articles and imports, and want search content, outreach and revenue tracking in one account, Fullturn fits.
How do Apollo and Fullturn compare?
| Apollo | Fullturn | |
|---|---|---|
| Price | Apollo's pricing page described a free plan and paid Basic and Professional plans but showed no dollar figures when we read it in November 2026 (source) | Founding Launch $29.99 a month (later list price $99) |
| Contact data | "240M+ contacts and 30M+ accounts" stated on the homepage (source) | No lead database is included; contacts come from your own imports, articles and the LinkedIn extension |
| Enrichment | Waterfall enrichment listed (source) | Every address is verified before it is written to; anything in doubt is held |
| Calling | A parallel dialer (source) | No calling |
| Credits | Credits are pooled across the team and do not roll over (source) | Monthly allowances renew on your billing date |
| Integrations | 200+ integrations (source) | Connects mailboxes by app password, Microsoft sign-in or SMTP/IMAP |
| Warm-up | Not described in the pages read (source) | A shared network of real conversations, with a cap that rises only on healthy numbers |
| SEO content | Not described on the pages read (source) | Core product: articles fact-checked against official sources |
| Free start | A free plan with no card required (source) | $5 for 3 days, then the monthly price; cancel any time |
Where is Apollo better?
- A large searchable database of contacts and companies, which Fullturn does not have.
- A parallel dialer, so calls sit beside email.
- AI agents and 200+ integrations.
- A free plan to start on.
Where is Fullturn better?
- SEO articles with claim-level fact-checking, so leads can find you instead of the other way round.
- Warm-up through a shared network, and verified-only sending.
- Revenue credited back to the keyword that started the lead.
- Flat package pricing, not per-seat credits.
Fullturn is opening to its first 50 founding teams. The founding price is locked for life for those who join; the list price applies afterwards.
Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time. The trial gives 10 percent of every monthly allowance (articles, verifications, cold emails, LinkedIn emails, images, keyword research and AI) and the full contacts, mailboxes, seats and sites of your package.
Related guides
Read how to launch your first cold email campaign, email warm-up and the warm-up network and the Gmail app password guide. Also see the Instantly comparison. Every cold email tool side by side: cold email tools, compared.
FAQ
- Does Fullturn have a contact database?
- No. You bring contacts from your own imports, articles and the LinkedIn extension.
- Does Fullturn have a dialer?
- No. It is built for email and search content.
- Does Apollo write SEO articles?
- The pages we read do not describe SEO content.
- What is Apollo's price?
- Check Apollo's pricing page. When we read it, it described the plans without dollar figures.
- What does the Fullturn trial cost?
- Once you have a place, the trial is $5 for 3 days, then the package's monthly price; cancel any time. The trial gives 10 percent of every monthly allowance (articles, verifications, cold emails, LinkedIn emails, images, keyword research and AI) and the full contacts, mailboxes, seats and sites of your package.